# Organizations

An organization entry on TDB refers to companies, startups, research labs, universities and governments that are financing a technology development and/or one of our projects. All technologies must have at least three organizations following our guidelines.

## **Name**

| **Directions**                                                                                                                                                                                                                                                                                                                                                                                                                | **Examples**                                                                                                                                |
| ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------- |
| <ul><li>If there is an acronym, add the acronym followed by the organization full name (ex: MIT - Massachusetts Institute of Technology) </li><li>When adding a research lab, refers to its university followed by the research lab name (ex: MIT Media Lab)</li><li>If you add a research lab that is related to another organization, add the related organization to TDB as well (ex: add MIT Media Lab and MIT)</li></ul> | <ul><li>NASA - National Aeronautics and Space Administration</li><li>LSE Behavioural Research Lab</li><li>Blizzard Entertainment </li></ul> |

## **Description**

| **Directions**                                                                                                                                                                                                                                                            | **Don't**                                                                                                                          |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------- |
| <ul><li>State objectively what the organization does using 300 characters on average, and minimum of 150</li><li>If there is an alternative name, use it on the description</li><li>When referring to a research lab owned by a university/company, mention it.</li></ul> | <ul><li>Don't copy+paste, edit the description you find</li><li>Don't use commercial jargon or adjectives to describe it</li></ul> |

## **Founding year**

* If possible, use the information provided on the official website of the company
* When an organization has been divided/sold/changed name there are several founding years, always use the most recent one.

## **Type**

| Type         | Description                                                                                                  |
| ------------ | ------------------------------------------------------------------------------------------------------------ |
| Academic     | Related to a college, academy, school, or other educational institution, especially one for higher education |
| Governmental | Belonging or relating to a government, including private-public orgs                                         |
| Non-profit   | Conducts business for the benefit of the general public without shareholders and profit as primarily motive  |
| Private      | Not a public body that is operated for profit                                                                |

## **Logo**

| **Directions**                                                                                                                                                                                                                                                                                                                                                                                          | **Don't**                                                                                                                                                                                                                                                                                                                                                                                              |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| <ul><li>The logo must have white or transparent background.</li><li>Prioritize logo compositions with square proportions.</li><li>Make sure to add the latest version of the logo.</li><li>When adding an image with transparent background, be sure to choose one with no white content.</li><li>Don't use icons with visual effects such as shadows, flares or volumetric representations. </li></ul> | <ul><li>Don't use monochromatic images or negative versions of the logo. All logos must have color elements and white background</li><li>Don't use logos alone. All images must have the company name.</li><li>Don't use logos with slogans or publicity images</li><li>Don't use product photos or screen captures as logos</li><li>Don't use small, rotated, misshapen or off-center logos</li></ul> |

![](https://lh5.googleusercontent.com/axc4eDQ74ZZ5W12ZuacrLxoamIQDZq_aYOwk4ljNtwiwnCv6uTpjjuQlXIpssJBS99bY1_d7lkUTgLUAtFXhhdweqZ2NcaJMeqfm2sB5S-ryNMjuNrifO69TFxKGo9l6lpiJYl4J)

![](https://lh5.googleusercontent.com/axc4eDQ74ZZ5W12ZuacrLxoamIQDZq_aYOwk4ljNtwiwnCv6uTpjjuQlXIpssJBS99bY1_d7lkUTgLUAtFXhhdweqZ2NcaJMeqfm2sB5S-ryNMjuNrifO69TFxKGo9l6lpiJYl4J)